Such information was disseminated in social networks, in particular, on telegram channels broadcasting pro-Kremlin rhetoric. French brand Louis Vuitton, as part of its advertising campaign, has reportedly posted a story on Instagram “learn geography” in Ukrainian language. Like, this is the answer of the fashion house to the indignation of Ukrainians regarding the choice of colors for the advertising campaign. As evidence, the authors of the messages add a screenshot from the Louis Vuitton articles to the publications. It is not true.

The fact-checkers of the VoxCheck project investigated this case and found that the screenshot was edited using a graphics editor. As fact-checkers say, they find such a “screenshot” only in the Russian segment of social networks. At the same time, Louis Vuitton did not comment on the reactions of the Ukrainians.

In their #LVFW23 advertising campaign, the fashion house presented the flag in the colors of the national flag of France (blue, white and red). They also added black, which is captured in the brand's signature letter “V”. Propagandists immediately began to say that France supports Russia and the so-called DNR, which uses the same colors in its advertising campaign. However, the fashion house did not comment on the decision to create such an advertising campaign.