Such information was disseminated in social networks, in particular, in telegram channels broadcasting pro-Kremlin rhetoric. Reports say that an advertising campaign for washing powder with the image of Volodymyr Zelenskyi has allegedly been launched in Poland. The authors of the messages add that the commercial is broadcast on all national channels in Poland. As evidence of the publication, a likely screenshot from the commercial was attached. It is not true.

Analysts at the VoxCheck project drew attention to this case and determined that the image was edited using a graphics editor. They also checked the photo in a special tool with which one can make sure that some elements were previously added to the image. The specialists were convinced that the “screenshot” was fake, because after checking they noticed the added elements in the image. In addition, according to analysts, there was no mention of an advertising campaign or the existence of such washing powder in the foreign segment of social networks. Analysts emphasize that they came across the photo only in the Russian segment of social networks.

By spreading such a fake, propagandists want to discredit Zelenskyi, who is allegedly despised in Europe. Previously, propagandists spread messages about fake graffiti with Zelenskyi in public places, fake magazine covers, etc.