The Center for strategic communications researched the anti-Ukrainian campaign on Facebook and identified the main messages disseminated through advertising on Facebook pages.

In particular, analysts found the following messages:

The thesis that “the battle for Bakhmut has already been lost”, as experts say, is unfounded. The Russian army does not leave attempts to capture Bakhmut, but, according to the conclusion of the Ministry of Defense of Ukraine, this significantly weakens the Russian army in other directions. The messages that “the West does not believe in Ukraine” and that “the Command of the Defense Forces fled, and in the Bakhmut direction “the guys are fighting back alone”” are also untrue. Analysts say the Defense Forces are firmly in Bakhmut, and the commander of the Ground Forces, Syrskyi, constantly comes to the positions. At the same time, the West continues to supply Ukraine with weapons and equipment that will soon be used during the counteroffensive.

Analysts explained that the disinformation campaign is spread through newly created Facebook pages, without a specific description and content. Usually these pages have neutral titles. According to analysts, in this way the authors avoid additional moderation by Meta, which owns Facebook. Analysts urge to complain about such manifestations of advertising.

Specialists of the Center for strategic communications are convinced that such a disinformation campaign is designed to demoralize Ukrainians, and at the same time undermine their confidence in the authorities and Western countries.