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Message The counter-offensive of the Ukrainian army in the south of Ukraine can be considered a failure

 This thesis is actively spread by the Kremlin propaganda media. Like, an attempt at a counteroffensive undertaken by the Armed Forces of Ukraine failed instantly, and the Ukrainian army is not capable of anything. In such reports, Ukraine is called a helpless puppet of the West, which allegedly prompted the start of a counteroffensive right now. According to analysts at the Institute for the Study of War, the Russian Defense Ministry launched an information operation to present Ukraine's counteroffensive as a decisive failure almost immediately after it was announced - on August 29. Several well-known military bloggers — even those who have been critical of the Kremlin — are pushing the message, according to the Institute. The Institute also reports that there are those who are spreading the message that the Western leaders of Ukraine pushed Ukraine to launch a counter-offensive prematurely and/or too late for “political” reasons. In fact, it is too early to talk about the results of the counteroffensive, if it is successful or not. At the same time, it is beneficial for Russia to say that the Ukrainian offensive is failing in order to create the appearance of its power and invincibility.