Propagandists accused the Ukrainian military of plagiarism. They began to spread information that the Third Separate Assault Brigade of the Ukrainian Armed Forces allegedly used the words of the self-proclaimed Russian President Volodymyr Putin in its recruitment advertising. When publishing this “news”, Russian propaganda adds a photograph of an advertisement for the brigade with the words “Why do we need such a world if there is no Ukraine there?” and Putin's interview with almost identical words.

After disseminating this information, StopFake checked whether one of the Ukrainian Armed Forces brigades actually took Putin’s words for their advertising campaign. They found out that the propagandists themselves added a “quote” to the advertisement, accusing the Ukrainian military of plagiarism.

A reverse image search on TinEye showed that the photo distributed by propagandists appeared online in late April 2024 on the French news site France24. On the website one can see that it was taken by Reuters correspondent Alina Smutko on April 23, 2024 in the Kyiv metro. The original is also available on the Reuters photo bank with a full description. The original photo is different from the one used by Russian propaganda. Putin's quote was added to the image in the photo editor. In the original photograph, completely different words are visible: “Zazhyhai (ignite) in the third assault brigade” (zapaliui - in Ukrainian).

StopFake also ruled out the possibility that the photo used by the propagandists could accidentally show advertisements in different places of the Kyiv metro. If one compares the details of the fake photo and the Reuters photo, one can be sure that this is the same image. Looking closely at the wall in the background, one can see the painted elements positioned the same in both photographs.

Propagandists spread such fakes to show the false closeness of Ukrainians and Russians. Like, we think the same and act the same. However, in reality, Ukraine and Russia are completely different.