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Русскій фейк, іді на***!

Фейк The packaging of President cheese allegedly depicted Zelenskyi with the caption “on drugs”

Propaganda telegram channels are distributing a video depicting packages of President cheese with the faces of the presidents of Ukraine, France, the USA and Russia. The consumer can choose which cheese to buy: “Zelenskyi on drugs”, “Macron with mold”, “Biden with dementia”, or “Adequate Putin”. It seems that one can now buy such cheese in Russia.

However, this information is not true. The video distributed by propagandists is operative. Its author simply printed out stickers and pasted them onto the original packaging of President cheese. Journalists from the StopFake project reported this.

First of all, the video clearly shows that only four items in the frame have the corresponding design. Immediately behind the cheeses that the author of the video shows on camera, there is a row of processed cheese “With mushrooms” in a standard red package. StopFake journalists also looked at several websites of Russian food delivery services that offer President products, and none of them sell cheeses with the faces of presidents and offensive signatures. And the President brand is owned by the French corporation Lactalis, which is the largest manufacturer of dairy products in the world, so it is unlikely that a multinational company would produce such controversial packaging designs. Moreover, these designs echo key Russian propaganda narratives.

In the end, even part of the audience of pro-Russian telegram channels did not believe the veracity of this news. Many commentators under messages from the video accused the bloggers who distributed it of publishing a primitive fake. Previously, we denied information that Zelenskyi was invited to speak at a rehabilitation center for drug addicts because he is “a good role model”.

Із перших днів повномасштабного вторгнення експерти «Детектора медіа» щодня протистоять російській дезінформації. Ми спростовуємо фейкові новини, деконструюємо російські наративи та меседжі. І гартуємо медіаграмотність читачів.

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