A photo is being circulated on social networks, which is allegedly part of an advertising campaign for KharkivPride, calling on people to join the future Pride coming up in September.

The ad supposedly writes: “It’s better for the AFU to be a gay than a straight draft dodger. Take part in Pride! The country is proud of you”.

At the same time, propagandists ridicule representatives of the LGBTQIA community, saying that “homosexual soldiers” simply do not exist.

Firstly, there is no such announcement from KharkivPride. It is impossible to see such an image on their social media pages. And with the help of a reverse search on Google, it was possible to establish that this photo was published only on anonymous telegram channels.

Homophobia is one of the signs of Russian society, which it militantly defends. In particular, according to Putin, a full-scale invasion should supposedly become a means of protecting traditional values from Western norms that directly lead to degradation and degeneration, since they “contradict human nature”. The Russian government has fueled hatred of the LGBTQIA community, notably by passing a law in 2013 banning so-called homosexual propaganda. Later, at the end of 2022, Putin signed a package of laws prohibiting “propaganda of non-traditional sexual relationships” and “propaganda of gender reassignment and pedophilia”. Thus, a legislative initiative banned “LGBT propaganda” in any goods sold in Russia.

Read also: How Russian propaganda is trying to use LGBTQIA issues in the context of the war against Ukraine

In fact, Moscow shows that belonging to the LGBTQIA community is considered something unacceptable. Discrediting a person; or why a person is considered “wrong”. With the help of such messages, propagandists ridicule and humiliate the inhabitants of Europe. For example, Russian propaganda systematically discredits European officials, all of whom are “gays and lesbians”. Allegedly, homosexual orientation is a disadvantage and such a person cannot occupy high positions, be popular, etc.

Consumers of propaganda may be under the false impression that everything related to LGBT people is negative although homosexuality is as natural as heterosexuality.