Anonymous propaganda Telegram channels are actively distributing an ad about a “50% discount” on one boot for veterans of the Armed Forces of Ukraine with a disability allegedly established by Ukrainian sellers. However, this is fiction, and the photo with the ad has been edited.

This is what experts at the Center for Countering Disinformation say. They note that this type of disinformation is aimed at manipulating citizens' emotions in order to cause indignation and despondency among Ukrainians, especially among those who actively support the military and help the wounded. Through targeted fakes, Russian propagandists are trying to portray Ukrainian society as not appreciating its heroes, as absolutely false and manipulative.

Such propaganda can also sow discouragement among international partners providing financial and humanitarian aid to Ukraine. Propaganda seeks to convince both external and internal audiences that support for veterans is weak and their needs are ignored. This not only undermines unity within the country, but can negatively affect Ukraine’s reputation in the world. At the same time, such manipulations reinforce stereotypes, portraying Ukraine as a country that allegedly despises its heroes, which in a war situation is a dangerous tool for psychological influence on society.