The representative of the Russian Foreign Ministry, Maria Zakharova, saw the three-month-old news that a hologram of President Volodymyr Zelenskyy "attended" the Viva Tech conference in Paris. She wrote, "stupid Zelenskyy didn't understand that NATO made a digital mummy of a person, which will be shown instead of the living president of Ukraine when they decide to get rid of him." Maria Zakharova is known for her strange statements, but now she has outdone herself.

NATO didn't make the holographic broadcast, but four companies, Talesmith, Garden Studios, Evercoast, and ARHT Media, located in Europe and the USA, specializing in digital technologies. With the help of this broadcast, Volodymyr Zelenskyy appealed to the representatives of tech giants to support Ukraine and help Ukrainians in digital transformation.

This fake is part of a larger propaganda narrative that Ukraine is a non-independent state under external control and Zelenskyy is a "puppet of the West." Zakharova wrote that he is not a puppet but an "avatar." Propagandists need these messages to convince their population that Russia is not at war with Ukraine but with the West. Recently, propaganda has promoted these and similar messages, inventing fakes on this topic especially actively because they cannot allow their audience to wonder whether the "superpower" won't lose the war to a small neighboring country.