Russian telegram channels are disseminating information that one of the specific Ukrainian online stores of electronic cigarettes sells the “Chill up Zelenskiy” cigarette.

VoxCheck analysts analyzed the stuffing and found that the assortment of the online store indicated by the propagandists does not include products with the image of Volodymyr Zelenskyi. Presumably, the screenshot was faked and replaced with a photo of the original product.

When searching using the keyword chill up, we were able to find original products that did not contain photos of Zelenskyi or other politicians.

However, in general, it is not prohibited to put images of politicians or any other figures on such products: only if the product itself does not violate Ukrainian legislation. For example, on the official website of Epicenter they sell a lighter with the image of Patron the Dog, a dog that inspires explosives. It's a common element of pop culture that arose in the context of a full-scale invasion. It can also be with a cigarette with the image of Ukrainian politicians.

Thus, anonymous people want to discredit the Ukrainian president, because they explain that in Ukraine they are beginning to “idolize” Zelenskyi and “push” his images everywhere: supposedly hinting at a dictatorial form of government. But for some reason, anonymous people, say, do not remember that in Russia there is an entire clothing brand dedicated to the dictator Putin, created by his supporters and participants in the Putin Team movement.

In fact, we recorded many fakes aimed at discrediting Volodymyr Zelenskyi: propagandists used false advertising banners, magazine covers, graffiti, created individual cartoons, and placed Zelenskyi’s faces on various consumer goods (for example, condoms). With the help of Russian propaganda, Zelenskyi was able to appear in various roles, in particular: a vain person who spends all budget funds only on himself; a punitive satanist destroying Ukrainian church property; a person with drug addiction; theft of Western money; a puppet controlled by the West; a monster who throws “everyone in a row” to the front, etc.