Propagandists spread information in anonymous telegram channels with pro-Russian rhetoric that in Russia they sell Pringles brand chips with a St. George ribbon on the tube, the Russian flag in the design and the “taste of victory”. However, this is fake.

Analysts of the VoxCheck project drew attention to it. They found out that Kellogg, the owner of the Pringles brand, stopped supplying its goods to the Russian market after Russia's full-scale invasion of Ukraine. In addition, in December 2022, Kellogg sold its facilities to a local manufacturer and does not manufacture products for Russian consumers.

The project specialists also noticed that on the shelf where the author of the video takes a tube of chips, there are no price tags for this particular category of goods. Also, there are no other Pringles products around. In Russian online stores, chips “with the taste of victory” are not sold. Most likely, the fake packaging was made specifically for this video. In addition, it depicts the brand's old logo and painted the mustache of a mosquito in the colors of the Russian flag. However, in 2021 the company rebranded. VoxCheck analysts also looked at the barcode on the tube and found that it was a limited edition of the brand's chicken ramen-flavored chips.

By spreading such fakes, propagandists want to discredit Western companies and raise doubts about the appropriateness and effectiveness of sanctions against Russia. Like, really Western companies do not leave the Russian market and even support the war. Thus, the authors of the fakes provide false validation for Russia's actions.