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Новомова How Russia blurs reality with the help of a newspeak: “cleansing”

Russian propagandists use different definitions to soften or avoid mentioning the crimes of the Russian army in the media where pro-Russian rhetoric is disseminated. One of such terms is “cleansing”.

The word, formed from the verb “to cleanse” and in the original sense means the blockade of residential areas, checking the documents of all their inhabitants, identifying and eliminating “undesirable elements”.

The Russian armed forces began to use this term as part of the Soviet army during the military campaign in Afghanistan in the 20th century. The most common use by the time of the full-scale invasion of Ukraine, the definition acquired during the Chechen wars. An example of a “cleansing” in the war against Ukraine is the actions of the Wagner terrorist organization, where the commander ordered to “clean up”, that is, to eliminate everyone (even civilians) whom the soldiers see in a certain territory, including women and children. Using this wording, the propagandists want to justify the crimes of the Russian army and give them the right meaning. They say that Russian soldiers do not kill everyone in a row, but only dangerous elements. However, it is the civilians who suffer the most from their actions.

Із перших днів повномасштабного вторгнення експерти «Детектора медіа» щодня протистоять російській дезінформації. Ми спростовуємо фейкові новини, деконструюємо російські наративи та меседжі. І гартуємо медіаграмотність читачів.

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