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Новомова How Russia blurs reality with a newspeak: “everything is according to plan”

The Russian troops have a number of systemic problems that are exposed by the aggression against Ukraine. Gaps in planning are on the list of critical issues. In particular, very often these plans have to be changed due to the worsening situation at the front for the Russians. In addition, during planning, the Russian military command often does not take into account important details that can completely change the balance of power in a particular battle.

However, propagandists cannot say this directly. It is important for them to maintain the illusion that management knows what they are doing. Therefore, even when the situation becomes chaotic, propaganda continues to say that everything is “according to plan”. The phenomenon is regular, as propagandists resort to their “plan” whenever the Ukrainian army launches a counteroffensive. Moreover, quite often they do not specify what kind of plan it is and who created it.

An example is the February events at Vuhledar, where Russian troops suffered perhaps the largest losses since the beginning of a full-scale war. During the debacle, propagandists continued to claim that the Russians were winning and that everything was going according to plan.

By using this wording, the propagandists reinforce the illusion that Russian actions are “strategic”. As if the Russians outwitted the Ukrainians again. In fact, the Russian army is afraid of shame, which completely crosses out all its “heroism”.

Із перших днів повномасштабного вторгнення експерти «Детектора медіа» щодня протистоять російській дезінформації. Ми спростовуємо фейкові новини, деконструюємо російські наративи та меседжі. І гартуємо медіаграмотність читачів.

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