The language issue is one of the key reasons for the manipulation of Russian propaganda. More often, messages in the Ukrainian language are promoted with a negative emotional connotation. Like, the Ukrainian language is “funny”, “village”, “artificially created”, etc.

The Center for Counteracting Disinformation has published a number of the most common fakes in the Ukrainian language. Particularly, Russian propaganda often writes that the language allegedly does not matter, that Russian and Ukrainian are the most related languages. Allegedly, speech does not affect national and cultural identity.

In fact, linguistic oppression has been one of the main instruments of Russia's struggle against Ukraine for centuries. The Ukrainian language is an original, natural Slavic language. It has never been artificial, moreover, when forming the literary Ukrainian language, they tried in every possible way to avoid artificial constructions. Dialects of the Ukrainian language have never been dialects of Russian.

According to a survey in February 2022, 56% of Ukrainians named the Ukrainian language of everyday communication, and almost 68% named Ukrainian as their mother tongue. Russian aggression against Ukraine has contributed to the fact that more and more Russian-speaking citizens of Ukraine are abandoning Russian and switching to communication in Ukrainian.