Russian propagandists used various fake justifications for the missile attack on the Kremenchuk, Poltava region shopping center. At first, anonymous Telegram channels did not rule out that the Russian Federation could have carried out the attack, but later they began to look for evidence that the Ukrainians were to blame.

Some wrote about pre-planned provocations in Kremenchuk and called the tragedy a "fire." "The explosion in Kremenchuk may become the largest-scale Ukrainian provocation, which can only be compared with Bucha," writes the Telegram channel, which allegedly found evidence of a planned provocation. This proof consists in the fact that the authors of the channel allegedly found the newly created channel "Who is being followed on Twitter," in which they published videos and a list of accounts of foreign politicians just after the events in Kremenchuk.

Pro-Russian Telegram channels from the "SSU list" promote the message that the mall caught fire due to an explosion at a nearby factory, referring to "numerous videos" from the scene of the events. Instead, they note that "the place of impact is not shown." Propagandists have already resorted to these scenarios after shelling residential buildings in Kyiv and Odesa, the railway station in Kramatorsk, and the genocide in Buch and Irpen.

The Ministry of Defense of the Russian Federation reported in a summary that a strike from a high-precision weapon took place at the plant warehouses, and the flames spread to the shopping center, which was not working. After this statement, anonymous Telegram channels began to spread messages, allegedly Ukrainians "bleached" to the Russians that "there is something" at the object, and the shopping center was deliberately not closed during the alarm.

On June 27, around 4:00 p.m., the Russians fired missiles at the largest shopping center in Kremenchuk, Amstor, which was visited by hundreds of people. The information about the missile attack was confirmed by the head of the Central Security Agency of the region, the mayor of Kremenchuk, and the video was published by the official telegram channel of the President of Ukraine.

The Air Force Command of the Armed Forces of Ukraine reported that the shopping center was hit by X-22 missiles fired from long-range Tu-22 M3 bombers. "The planes of the Rashists took off from the Shaykovka airfield, and the launches were carried out from the Kursk region," the post reads. The Russians fired the same missiles at an oil refinery in Kremenchuk on May 12, the "Poltavshchyna" publication writes.