Propagandists began to spread information on social networks that Olena Zelenska, the wife of the President of Ukraine, allegedly purchased a luxury car. One of the messages on this topic states: “Zelenskyi’s wife bought a Bugatti Turbillon supercar for almost 4.5 million euros”. The source of information is supposedly French media, and confirmation should be the words of one of the employees of the Bugatti car dealership in Paris. However, this is fake.

Fact-checkers of the Polish project Demagog drew attention to this. They found that the primary source of information about Zelenska’s purchase of a Bugatti is the French website veritecachee.fr. At first glance, it may seem like just another news resource. However, it turned out to be a tool to promote Russian propaganda.

Analysts at cybersecurity company Recorder Future discovered a media network called CopyCop in early March 2024. It operates in the US, UK and France, using artificial intelligence to plagiarize and modify texts from other sites. The purpose of such actions is to support the Russian perspective on issues such as a full-scale Russian invasion of Ukraine or the conflict between Israel and Hamas.

One such site is veritecachee.fr. It was registered on June 22, 2024, shortly before the first round of the French elections. According to the Ukrainian Center for Countering Disinformation, the site presents the war in Ukraine from the Russian point of view. In addition, fact-checker David Puente and Kyle Glen, an investigator from the Center for Information Resilience, noticed that the site still contains instructions on artificial intelligence on how to write texts.

The proof in favor of buying a Bugatti is the invoice that appeared in numerous messages with this fake. However, the document contains errors that significantly reduce its reliability. According to French law, the invoice must contain specific details about the transaction. This includes, in particular, information about the transaction currency and the seller’s identification number. None of this is on what propagandists present as a Bugatti purchase invoice.

One of the users noticed that the invoice was written in English. It also shows the wrong address for a car dealership in Paris. It is located on Neuilly-sur-Seine, and not on Neuily-sur-Seine, as it is written on the “invoice”.

The car dealership where Olena Zelenska allegedly made a purchase also joined the case. According to a statement he posted on Instagram, both the transaction information and the invoice are false.

A French article about “buying” a luxury car contains not only a photo of the invoice, but also a video with commentary from “Jacques Bertin”. He is an employee of the Bugatti car dealership, who spoke about the details of the presentation of the car to the Ukrainian presidential couple.

The Ukrainian Center for Countering Disinformation drew attention to the fact that the account of the alleged employee on which the recording appeared was created several days before the publication of the video. This profile is no longer available. In addition, as Italian fact-checker David Puente wrote on Platform X, the photo of the corresponding Instagram profile is a frame from a video in which Bertin talks about the presentation of the car by Zelenskyi. According to Puente, the video was created using artificial intelligence.

Propagandists spread such fakes to discredit the Ukrainian authorities and personally the family of President Zelenskyi.