Euphoria is a psychological state in which a person experiences elation, happiness and joy that are not justified by objective conditions. It can occur during listening to music, dancing and synchronized activities, including religious rituals, parades, and public celebrations. Russian propaganda uses states of intense emotion, including feelings of intense happiness and well-being, to manipulate public opinion and promote a particular agenda or ideology. The goal of the tactic is to create a positive emotional association with a certain phenomenon or political leader, often to sway public opinion in favor of a particular point of view. Russian propaganda uses this tactic to raise morale and greater unity of certain social groups by holding mass events, spreading fake news about the unprecedented successes of the Russian army at the front, the mass deaths of Ukrainian military personnel or the destruction of equipment.

Every year on May 9, Russia celebrates Victory Day on a grand scale - loud parades are held with the participation of military equipment, concerts with military songs, flash mobs and events like the “Immortal Regiment”, where participants walk in columns holding photographs of their relatives who participated in World War II. At the same time, Russia calls this war the “Great Patriotic War”, blurring reality and leveling the role of Ukraine and other countries in the fight against Nazism. All these measures are aimed at inducing euphoria and a sense of greatness among Russians - they say those are they who defeated Nazism, flew into space, had super-powerful nuclear potential, etc.

Russia also pompously celebrates Defender of the Fatherland Day on February 23, a legacy of the Soviet past. This day is a day off; there are solemn ceremonies near the Kremlin, parades, mass celebrations, laying flowers at the Tomb of the Unknown Soldier, concerts and spectacular fireworks. All this is intended to cause euphoria in people and fuel patriotism, as well as unite them into a strong social group, which thus heroizes the Russian military and encourages them to defend Russia from imaginary enemies. On February 24, 2022, Russia began a full-scale war in Ukraine. This happened the day after Defender of the Fatherland Day. As propagandists systematically spread fakes and manipulations promoting the narrative of the dangerous “Kyiv regime”, this prompted Russians, on a wave of euphoria, to take up arms with great enthusiasm and fight against the far-fetched Nazism on the territory of a foreign state.

In 2023, in the occupied cities of Luhansk and Donetsk regions, Russians also celebrated Defender of the Fatherland Day. “In the Novoaidar district, after 8 years, schools again held lessons dedicated to Defender of the Fatherland Day”, wrote in the pro-Kremlin media. Let us remind you that Russian troops occupied Novoaidar in early March 2022. In the temporarily occupied territories, Russian propaganda is trying to bring back the holidays that Ukraine canceled in order to give people a feeling of euphoria and create the illusion of joy and a happy life. They say that Russia will return both the holiday and pleasant emotions to the residents of Luhansk and Donbas.

In this context, it is worth mentioning the concerts in the Russian “Luzhnyky” on the occasion of the annexation of Crimea, which the Russians call “annexation” and “return to their native harbor”. Since 2015, March 18 is a day off in Crimea, and flash mobs and public events are held in a number of Russian cities. In particular, a large concert-meeting is being held in Moscow, at which Volodymyr Putin gives a speech and to which Russian show business stars are attracted. In 2022, the concert was called “For a world without Nazism”; its characteristic feature was the justification of the Russian invasion of Ukraine, patriotism, love for Russia and support for the Russian military. Celebrations are held every year to consolidate the positive impressions of the holiday and to ensure that the public does not cool down and systematically feels the euphoria of capturing new territories.

Euphoria paralyzes the ability to think critically, so when this state begins to pass, Russian propaganda tries to feed it with fake news about an inevitable victory over Ukraine and all Western countries or to hold another concert and mass event. Thus, Russian propagandists used the “euphoria” technique, spreading fake news that the United States welcomed Russian troops with the conquest of Bakhmut, the head of the Main Intelligence Directorate Kyryl Budanov and the Commander-in-Chief of the Armed Forces of Ukraine Valerii Zaluzhnyi allegedly “died” - they say, the “special services” work so skillfully. This tactic is not only designed to instill joy and a sense of expected victory among the Russians and boost morale, but also to demoralize the Ukrainians.

Similar theses were heard on Russian propaganda television channels. They say that the border with Estonia lies not far from Pskov and some strange sounds were allegedly heard from there. Russian propaganda states that “the question of Estonia’s participation remains open”. “Pskov is located on the NATO border. Where did the launch come from? From Ukraine or what? In any case! From the Baltic territory? Destroy the hell out of the Baltic countries if that’s the case”, the propagandists said on air. It's fake.

As EUvsDiDiNFo analysts note, on the night of August 29, a series of explosions occurred at Pskov airport. It later became known that four Il-76 military transport aircraft were damaged as a result of drone strikes, and at least two aircraft were destroyed. A spokesman for the government of the Republic of Estonia commented to Newsweek about Estonia's involvement in the attacks on Pskov and stated: “This is false information”. Also, the Latvian Ministry of Defense issued a similar statement, denying any involvement by Latvia, and condemned the accusations against the Baltic countries.

The drone strike on Russian territory is the result of Russia's full-scale invasion of Ukraine, which began on February 24, 2022. Thus, Kremlin propagandists are trying to accuse the Baltic countries of “provocation” and are using nuclear blackmail to intimidate the inhabitants of these countries. Earlier, Detector Media talked about manipulation, as the UN said that Ukraine threatens nuclear security in the world.

Pro-Kremlin telegram channels and Volodymyr Putin’s press secretary Dmytro Pieskov are disseminating information that the depleted uranium shells that the United States will bring to Ukraine will lead to “environmental consequences” and “an increase in the number of patients with oncology and other diseases” in Ukraine, as well as this is “a clear sign of inhumanity”. It is not true.

The US Department of Defense announced a new aid package to Ukraine, the cost of which is estimated at $175 million. The package will include tank ammunition with depleted uranium. Deputy US Department of Defense spokeswoman Sabrina Singh refuted the propaganda claim about the health effects of the shells: “The US Centers for Disease Control and Prevention has stated that there is no evidence that depleted uranium shells cause cancer. The World Health Organization reports that there has been no increase in cases of leukemia or other cancers following any exposure to uranium or depleted uranium”. The IAEA states that depleted uranium residues dispersed in the environment “do not pose a radiological hazard to the public”.

Moreover, Russia itself used depleted uranium shells during a full-scale war.

Thus, Russian propagandists are trying to sow panic among Ukrainians and slow down the transfer of necessary shells to Ukraine that can counter Russian tanks. Previously, we refuted the fake news that uranium ammunition exploded in the Ternopil region.

This information was recorded by the fact-checker of the Brekhunets (Liar) project. They explain that Volyn entrepreneurs receive fraudulent letters and phone calls allegedly on behalf of the head of the Volyn Regional Military Administration, Yurii Pohuliaiko, with a request to transfer funds to the Armed Forces of Ukraine.

However, the Volyn Regional Military Administration denied this information. They emphasized that neither the head of it, nor other heads of the Volyn Regional State Administration departments make such telephone calls or send such letters.

This information was disseminated by anonymous telegram channels broadcasting pro-Kremlin rhetoric. The reports note that Poland has decided to “get rid” of Ukrainian refugees, so they will be mobilized. They say that Ukraine is suffering huge losses in the counteroffensive, so it needs to somehow return people to the country.

This case was analyzed by specialists from the StopFake project, who determined that in fact, the “deportation of men liable for military service” is generally impossible, since there is no legal basis for it. Ukrainian diplomatic institutions cannot deport Ukrainians for mobilization, just as the EU authorities are not authorized to form any units from Ukrainians on their territories. That is, there is no legal mechanism or precedent for the mobilization of Ukrainians by EU members.

Ukrainian law enforcement officers can investigate and prove in court the facts of illegal border crossings under martial law. And for extradition from abroad, it will be necessary to prove the guilt of each person liable for military service according to the laws of the country of his stay in a local court.

The European Union is consolidated in its position that they will not deport anyone against their will. According to EU law, all Ukrainians who arrived in the region after the start of a full-scale invasion are protected by the Temporary Protection Directive.

Such information was disseminated on social networks, in particular on anonymous telegram channels broadcasting pro-Kremlin rhetoric. Reports say that soldiers of the 79th separate air assault brigade of the Ukrainian Armed Forces in Zaporizhzia receive drugs from the United States namely ephedrine. Video evidence is added to publications. It's a lie.

Fact-checkers of the VoxCheck project analyzed this case and determined that the propaganda video was published in the fake telegram channel of the 79th separate air assault brigade of the Ukrainian Armed Forces, where supposedly the military was receiving “another help from fellow Americans”. The video itself was published in the Russian segment of social networks, and the official channel of the 79th brigade of the Ukrainian Armed Forces does not exist in the telegram. Most likely the video is compiled. At the same time, a USAID representative stated that the United States did not supply ephedrine or any other substances for the Ukrainian Armed Forces to Ukraine.

In addition, Russian channels claim that the military received ephedrine in Zaporizhzhia. However, the 79th brigade operates in the Mariinsk and Uhledar directions of the Donetsk region. The Commander-in-Chief of the Armed Forces of Ukraine reported this in July.

By the way, read how the Russians create fake accounts of the Ukrainian military on social networks and what the Kremlin achieves in this way.