The Russian media and social networks are allegedly circulating a screenshot of an advertisement for the Kyiv ritual service “PE Priadko”. The advertisement refers to a “special promotion for the military and their families” with an offer to buy two coffins and get a third one for free. The reports also note that funeral services are one of the most “prosperous” areas in Ukraine. It's fake.

Funeral service “PE Priadko” did not order advertising with such content. Advertisers encourage the audience to join the group and stay tuned for future promotions. That is, advertising is focused on distribution in social networks. However, StopFake journalists found out that the Facebook and Instagram pages of Priadko's Funeral Service in Kyiv have never created advertising campaigns. There is no information about the “promotion” on the official resources of the ritual service either. The photo shared on the web has been edited with photo editors.

Thus, propagandists once again resort to emotional pressure on Ukrainians and manipulate the topic of losses in the Armed Forces of Ukraine. Earlier, Russian propaganda spread messages that a new morgue was being opened in Zaporizhzhia due to heavy losses at the front, they also spread the message that the losses are colossal and they did not even count bodies of dead Ukrainian soldiers near Bakhmut. Like, the Ukrainian authorities are lying to the Ukrainians that there are no losses in the Armed Forces of Ukraine.