Propaganda anonymous telegram channels spreading pro-Russian rhetoric claim that Ukraine is on the verge of a food crisis due to problems with the dairy industry. Like, Ukrainians do not buy their own milk, because there is no money to buy it, and the export of dairy products from Ukraine fails for some reason.

Although the authors of such reports recall that the number of cattle has decreased due to the war, they do not point to Russian aggression as the root cause of these problems. Everyone is again pushed to the West, which supposedly helps only with rhetoric. They also transfer responsibility for this to the countries of Central Asia and Moldova. As a result, according to propagandists, Ukraine is on the verge of bankruptcy and a food crisis.

However, its main reason was the aggression of Russia against Ukraine, since the fighting restricts both the cultivation of livestock and feed, and the sale of dairy products. In addition, plant-based milk alternatives such as almond, soy, oat, coconut milk, etc are becoming more popular due to ethical consumer concerns or intolerance to the lactose found in cow's milk. With this in mind, dairy consumption is declining globally.

By spreading such messages, propagandists want to artificially increase the scale of the problem and cause panic among Ukrainians. In addition, in this way, they traditionally want to shift the responsibility for Russia's actions to third parties.