Such a message was circulated on social networks, in particular on telegram channels broadcasting pro-Kremlin rhetoric. A shopping mall in Austria is reportedly displaying an ad with the inscription “It’s not our war” in German. The authors of the messages attach a video to the publication, where such advertising can be seen from the TV screen. It is not true.

The fact-checkers of the VoxCheck project drew attention to the case, and determined that such advertising was fake. At the same time, analysts explain that the photo shows signs of editing. As the checkers explained, in the photo one can see the untypical placement of pixels on the TV screen. They should be placed evenly. In this case, they are placed unevenly and “moved out” on top of each other. Therefore, it lets fact-checkers verify that the photo has been edited with a photo editor.