Russian propaganda builds an imaginary curtain between the whole world and Russia, saying that there are enemies on the other side. That is why propagandists use the term “collective West” to hint at the alleged hostility of other countries towards Russia, especially the West.

Primarily in Putin’s public rhetoric, the “collective West” first appeared in the 2021 address to the Federal Assembly. Since then, Russian propaganda has used the term “collective West” to refer to all the alleged dangers that the West can bring to Russia. It is noteworthy that under the “collective West” Russian propaganda means both the leaders of European countries and Europeans who are carriers of “hostile Western values”.

However, using this term, propagandists most often appeal to European officials or to large organizations, such as NATO. Thus, Russian propaganda wants to show as if all countries are united against Russia and yearn for its destruction. However, in fact, it is Russia that instills in Russians hatred and hostility to other countries, intolerance towards peoples, and legitimizes xenophobia. At the same time, it calls itself a “safe haven” - a country that is able to protect its people from “all troubles and hardships”.

This is the eleventh text for the new section “Newspeak”, which Detector Media launched as part of the “Disinformation Chronicles” project. In it, we will tell and explain new lexemes used by propaganda to distort reality.