Propagandists often try to explain current events with mysterious circumstances or wild speculation instead of facts. One way to do this is to use the theory of subconscious programming. This is a theory that the government or other aforementioned entities use pop culture as a tool of mass mind control to make the population more accepting of future events. This is the definition given by Ohio State University. This phenomenon was first described by researcher Alan Watt, who defines the concept as “the exercise of a psychological task through the media to make the public aware of planned social changes that will be introduced by our leaders. If and when these changes are implemented, the public will already be familiar with them and will accept them as natural extensions, thereby reducing possible public resistance”. It was then popularized by famous American conspiracy theorists Alex Jones and David Icke. The most famous use of this theory are examples of “predictions” from the series “The Simpsons”. They say that the authors of the animated series know something, and that’s why they “predicted”, in particular, Trump’s presidency, Biden’s reign, and even an attempted insurrection in the United States in 2021.

Scientists do not consider the theory of “subconscious programming” to be unfounded, since there are several contradictions when considering the possibility of such an influence. However, this theory has been refuted by scientists because, unlike the claims of conspiracy theorists about a guaranteed desired reaction, in fact the reaction of the subconscious is not so predictable. Additionally, while conspiracy theorists try to present this concept in a purely negative light, in fact this type of programming can also be used for positive purposes, such as reducing the trauma of a population from a tragedy.

Propagandists use this theory by spreading either existing examples or inventing examples of “subconscious programming” related to Ukraine. For example, at one time a fake was invented that “The Simpsons” supposedly foresaw a war in Ukraine. They do this to strengthen their narrative that the West allegedly planned the war long ago and provoked Russia into it. Like, there is no point in doing anything, since everything has already been decided for us a long time ago. In this way they give the false impression that democracy does not work and that wars or global tragedies are actually planned in advance to increase support for ineffective governments.