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Tactics and tools How Russian propaganda uses “brilliant generalizations” tactics

“Brilliant generalizations” is a manipulative tactic that consists in attributing positive characteristics to the phenomena or events that propagandists talk about. At the same time, the details of phenomena or events that contradict the vision of the propagandists are declared “not peculiar” to what is being discussed, “insignificant” or “invented by enemies”.

Tactics is based on the exploitation of people's positive attitude towards such concepts as freedom, democracy, patriotism, peace, happiness, love, truth, order, etc. Propagandists adapt these concepts to justify decisions, points of view and actions that are beneficial to them.

For example, four weeks after the full-scale invasion of Ukraine, a concert and flash mobs were held in Russia in honor of the 8th anniversary of the illegal annexation of Crimea. The concert was held under the slogan “For (Za) a world without Nazism”, and the flash mob was “For (Za) the world, for (Za) Russia, for (Za) the President”. With slogans about peace, unity in the fight against the “Nazis” and support for the authorities, the organizers of the event tried to divert attention from the fact that “the special operation, which was supposed to end in three days”, dragged on for weeks.

The Putin regime equated the concept of “patriotism” with the support of the authorities. Only people who support Putin and the aggressive war he unleashed in Ukraine can now be considered real patriots of Russia. So, many Russian athletes who publicly support the dictator justify this with “patriotism”.

Also, the soldiers of the occupying army who commit war crimes in Ukraine are called by the Russian propaganda media “new heroes of Russia” who are “ready to give their lives for the sake of victory over Nazism and for the sake of world peace”.

We have already talked about the opposite of “brilliant generalizations” propaganda tactics. It is called “labeling” and is used to highlight the negative aspects of what propagandists are talking about.

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