The Russian economy has been significantly affected by the sanctions regime in response to Russia's aggression against Ukraine. Many of its indicators have fallen, but propaganda cannot speak openly about this, because then the Russians may suspect that Russian aggression is harming them too. Therefore, Russian officials and propagandists coined the term “negative growth”. Negative growth is growth in the opposite direction. Propagandists say yes, maybe everything is bad on the numbers and the indicators are falling, but in reality everything is getting better. To explain this phenomenon, they are looking for different excuses: either the scale is not the same, then the ratings are traitors, or the numbers are mixed up. The Russians use these excuses to reduce exports, trade, depreciate the currency, and so on. This statement is a euphemism to cover up the real situation. Playing with vocabulary, propagandists want to disguise the negative consequences of the aggression against Ukraine and support it in the future. Like, the Russians were scared by the collapse of the economy, but we are holding on, so we need to fight on. This only shows once again how Russian political elites are neglecting civilian life as the war against Ukraine has deepened the poverty level of Russians.