In the context of Russian propaganda, the Western community is hostile and exclusively destructive. Like, the values are not the same, they lack patriotism and love for their state. They assure that they will never go to fight for their Motherland, because they are not as “strong”, “courageous”, “brave” as the Russians. To do this, propagandists resort to the term “Westerns”, contrasting the European community and the Russians. The term itself is formed from the word “West”. Usually the authors address not only Europeans, but also Americans or other Westerners. Moreover, such messages can describe either politicians or a generalized group of people. If propagandists recall Western politicians, they hint how their political decisions are completely wrong, stupid, and in general people are incompetent in their work. And allegedly Russian “politicians” are able to establish world order. When it comes to Westerners, the authors try not to indicate nationality, origin, country and avoid specifics. That is, there is a people of Russians, but there are some “westerns”.

Such rhetoric is used by propagandists to appease the Russians. For example, one of the propaganda channels convinced the Russians that the level of support for Ukraine “among these Westerners” is falling, so Russia should not worry. With the help of such a dismissive tone, the authors emphasize the alleged inferiority of the Western community, and, on the contrary, exalt the Russians. As a rule, in messages containing the word “westerns”, there were also the words “Russians”, “Russian people”. The authors clearly distinguished between the Russian community and others. In general, propagandists distort reality in this way, feeding the narrative about the existence of a “collective event” - a whole “monogroup”, forgetting for each country, nationality, people, community, person. It is also a manifestation of xenophobia when the authors write about the great Russian people and about “some others, not like them”. It is beneficial for Russian propaganda to oppose a “monogroup” of people and Russians, thus showing the supremacy of one people over others.