Disclosure How right-wing movements in EU countries use TikTok to support Russian propaganda messages
A coalition of investigative journalists from Ukraine, the Czech Republic, Slovakia, Estonia, Hungary, Germany, Romania and Poland investigated for VSQUARE how right-wing radical movements in EU countries used the social network TikTok, which spread messages consonant with Russian propaganda as well as themes of Russian aggression against Ukraine. They noted that TikTok's algorithm inadvertently promotes political activism, extremism and propaganda, complicating research due to limited access to data, which requires a combination of API data, web scraping (active search of open sources) and manual collection for conducting investigations.
In particular, it found that the TikTok landscape has become a breeding ground for German right-wing extremists, with a content reach of approximately 23 million users. The investigation shows how easy it is to manipulate TikTok's virality algorithm, which tolerates the creation of fake accounts and misinformation. The German AfD party has particularly benefited from this right, using TikTok to strengthen its pro-Russian position and influence young voters.
Olga, a TikTok influencer from Moscow, shows her Czech-speaking audience moments from everyday life and street interviews, subtly hinting at the “minimal” impact of international sanctions on Russia. After living in the Czech Republic for 12 years, she returned to Russia. Among the reasons for this decision, she names bureaucracy and a decrease in freedom in Europe. On her account Z Ruska s láskou (From Russia with Love), she discusses current events in the Czech Republic. For example, she answers the country's Prime Minister Petr Fial, comparing prices to emphasize lower costs in Russia. With more than 10,000 followers, her audience overlaps with that of Czech and Slovak politicians, a pro-Putin biker gang, and an anonymous extremist account critical of the Czech government and Ukraine.
Claudiu Tarziu, a Romanian MEP from the far-right Alliance for the Union of Romanians (AUR), posts videos on his account that have been identified as containing disinformation. The authors of the study found that conspiracy theories and xenophobic messages make up more than 41% of its content. AUR and another far-right party, SOS RO, together won eight seats in the European Parliament elections. Context.ro analyzed the TikTok content of seven MEPs affiliated with these parties and found that between 20 and 42% of their videos contained toxic messages. Using automated software, Context.ro analyzed more than 5,800 videos from 36 MEP candidates, finding 2,000 instances of exaggeration, fear-mongering or false content.
In the 2024 European Parliament elections, Poland's far-right Confederation alliance won six seats, marking a significant increase from 2019, when no far-right candidate was elected to represent the country. Their success is largely due to a strong presence on TikTok, where alliance leader Slawomir Mentzen boasts over 850,000 followers and the Confederation's official page has 329,000 followers. Despite the fact that TikTok accounts were created recently, in late 2022 or early 2023, members of the Confederation actively joined the network during election campaigns, but subsequently began to publish less material. In particular, MEP Grzegorz Braun, known for his anti-Ukrainian rhetoric, also gained more than 100,000 subscribers, correlating with his electoral support. In addition, influential figures such as Stefan Tompson, who has more than 100,000 followers, amplify Polish far-right narratives, although such accounts are registered abroad, particularly in Germany.
After the assassination attempt on Prime Minister Robert Fico, Slovakia saw a surge in disinformation and conspiracy theories on this topic, including on TikTok. Former judge Stefan Harabin, linked to nationalist SNS MP Roman Mihelko, spread a conspiracy theory blaming the attack on someone linked to the country's former president Zuzana Caputova, calling her the “ideological architect” of the attack. Despite TikTok's limited reach in Slovakia compared to Facebook's dominance in the context of political content, a video related to the murder received 60,000 views, and other content on the topic reached more than 300,000 viewers. The Jan Kuciak Investigative Center found that high-profile figures such as President Petr Pellegrini and the Smer party were the driving force behind this narrative, along with lesser-known profiles that spread baseless accusations, for example linking the attacker to LGBTQ activists.
Hungarian TikTok features mainstream, not just fringe, media outlets spreading Russian disinformation. Channels such as M1-Híradó and VILÁGHÍRADÓ ROLI OLDALA attract more than 125,000 and 50,000 subscribers respectively by publishing snippets of news programs with a pro-Russian slant, despite the fact that these accounts are not officially affiliated with copper. Even figures associated with pro-government media, such as Daniel Ferko of Hír TV, distribute similar content, such as statements linking the recent Moscow terrorist attacks to Ukrainian forces.
As Eesti Ekspress found out, Estonian TikTok videos in which their creators expressed fear of possible power outages were part of the disinformation ecosystem in Estonia. Examining conspiracy content related to Russian aggression against Ukraine, the report's authors found that 63% of such videos on Estonian TikTok could be classified as disinformation. Although there are approximately 400,000 TikTok users in Estonia, it is dominated by Russian propaganda aimed at stoking anxiety and fear. Eesti Ekspress found around 50 accounts spreading disinformation, posting monologue-style videos and dark humor about the risks of war in Estonia.
TikTok, owned by ByteDance, responded to queryers by reiterating its efforts to combat misinformation, saying it uses fact-checkers and proactively removes harmful content. They noted that misinformation is rare on TikTok: less than 2% of removed videos in Q4 2023 violated the virtue and authenticity policies, and less than 40% violated the misinformation or civic virtue policies. TikTok ensures that toxic content is either removed completely or its access to users' feeds is reduced. The company denies the accusation that it promotes the spread of misinformation, noting that it has strict policies against the accounts of governments, politicians and political parties aimed at maintaining freedom of expression and creating a “cheerful platform for the community”. However, the report's authors note that these efforts are not enough.