According to the Center for Counteracting Disinformation under the National Security and Defense Council, a flash mob with the hashtag #LightOnZelenskyyOff was launched on Twitter and Viber. It was called a flash mob against Zelenskyi's policy, and within it they call on November 01 to turn on the lights as much as possible. The flashmob was picked up by Russian media and in their messages they claim that Ukrainians massively disagree with the policy of the Ukrainian authorities to save electricity.

The Center reports that most of the accounts called “Ukrainians” are indeed bots, which is confirmed by the translation of the Russian-language text of messages into Ukrainian.

For example, “half of the country is already without power supply, there is already no strength to endure these hellish torments!” translated as "half of the country is already without food, there is no urine to endure this hellish flour!".