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Tactics and tools How Russian propaganda uses “slamming the door” tactics

Slamming the door is a propaganda tactic that aims to increase the perception range of the target audience. This is achieved by artificially raising rates and expectations in order for people to accept a conditionally “middle” position. This technique is actively used in marketing, through which it came into the field of propaganda. For example, if a seller wants to sell an item for 100 UAH, but the public is only willing to pay 50 UAH, the seller first puts a higher price (for example, 200 UAH) and then lowers it to 100 UAH to make it look like a bargain. Russian propagandists often and actively use this tactic. Recently, Russia's desire to sign a peace treaty and secure the temporarily occupied territories of Ukraine has become a very popular narrative. Against the background of the counter-offensive of the Ukrainian Defense Forces and the inevitable liberation of the occupied Ukrainian lands, propagandists are promoting messages that Western support for Ukraine will soon be significantly reduced, our country will be left alone with Russia and the consequences for it will be much worse and more tragic than the loss of those territories under a peace treaty which are now occupied. In a somewhat modified form, this tactic is used to speed up Russian passportization in the temporarily occupied territories. The occupiers on local telegram channels advertise ordinary Russian social payments and digital public services as great advantages and achievements, deliberately “forgetting” that they themselves, by their occupation, deprived people of absolutely the same payments and services from Ukraine and put the local population on the brink of survival. This tactic was also used in April - May 2022, when Russian propaganda actively promoted the narrative that the ruble is perhaps the most stable and dynamically growing currency in the world. The Russian currency at that time did grow somewhat, but only against the backdrop of a terrible and catastrophic fall in March of the same year after the introduction of Western sanctions against the aggressor country.

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