Russian propagandists are disseminating information that in Kyiv, employees of the Territorial recruitment and social support centers ordered creative advertising to be placed with the text that “life has no meaning”, “it will only get worse”, “you can’t get out of depression”, and an appeal to call their contact number.

However, this information is not true. Territorial recruitment and social support centers have nothing to do with the appearance of texts with such calls on the streets of Kyiv. This was reported by the Center for Strategic Communications and Information Security at the Ministry of Culture and Information Policy of Ukraine.

In fact, the contact number and text on the citylights belong to the call center #вартожити (Worth Living), the charitable foundation of Ukrainian journalist Yanina Sokolova, which provides free psychological support to Ukrainian civilians.

After criticism about the unethical design and text on the city lights, Sokolova apologized to the Ukrainians, from whom this idea caused the opposite reaction from the desired one, and promised to replace the texts.

This fake is another attempt by Russian propaganda to disrupt the mobilization campaign in Ukraine and discredit the activities of the Ministry of Culture and Information Policy of Ukraine workers. Read more fakes on the topic of mobilization here.